Copywriting can be very lucrative if you know how to do it right. There are so many people that want to break into the career but they just don’t know where to start. The first thing a seasoned copywriter says is to “just start writing”. Then you find yourself starring at your computer because you have no idea what to write about. It can be very frustrating because you haven’t built up the endurance to take your creative ideas and put them into print. If you’ve found yourself in this situation, then this article is right up your alley.
Here are some steps that you should take to begin your writing career as a copywriter. This is strictly information to get your creative juices flowing and turning it into printed content. There is so much more you need to learn in addition to just writing. However, there is no career at all if you can’t sit down at your desk and write. So here goes nothing.
Answer Your Why
In the beginning, everyone struggles with what to start writing about. They sit back and think of all their special interests and then eventually pick a niche. There are so many niches to choose from and every single one is profitable. Once you’ve decided on your expertise, many find themselves typing a few sentences and then deleting it and starting over.
The easiest place to begin writing is composing a piece on why you want to be a copywriter in the first place. Is it because you love to travel? Is it because you don’t like your job? Is it because you want the freedom to be your own boss? Do you want to spend time with your children? Once you have figured out your “why”, then put it in writing. Don’t think about incorporating the proper grammar, SEO, paragraph format, adding keywords, none of that. Just write from your heart why you really want this to be your new career. Aim for at least 1,000 words or more.
Once you’ve written your piece, it’s time to learn about the proper format for copywriting.
2. Study copy
Learning the correct format for a piece of copy can be a little tricky at first. The recommendation is to take content from a professional copywriter within the niche that you’ve chosen and handwrite their piece to learn the format. This is NOT to break any copywriting laws, but just to slow your brain down and to fully grasp the layout of the material. It is great advice but there is so much more involved.
There are specific elements must be incorporated into each piece of copy. Seasoned copywriters will advise you that some elements include a catchy title or headline, drawing in the reader with the first paragraph, create bullet points, adding expert sources, providing an offer, etc. The truth is, the number of elements included in each piece really depends on the type of copy you are creating. A website may require ten elements while an email campaign may only need five elements. But the best way to learn this is to study each element and why it’s important. It’s very easy for someone to tell you add SEO and links into a well-written piece of copy, but if you don’t understand why you’re doing it then your leaving room for future mistakes.
At this point you should find copywriting books that can provide you the knowledge that you are lacking. They are designed to break down the structure of copywriting and it gives you professional advice. Here are some great books that will train you on everything you need to know. All of these have top-rated reviews from aspiring copywriters just like yourself. Make sure that you highlight and take notes on the parts that pertain to your niche.
This book discloses dozens of techniques that are used by copywriters all over the world. Entrepreneurs, executives, freelance writers, and many other professionals have found this book to be very instructive on writing persuasively. The author has over 30 years of experience in writing copy and he started before computers became the norm. He has made millions of dollars over the years and after reading his book you can see why.
Anyone that is seeking for a fun and very memorable way to learn how to correctly write copy should purchase this book. The author gives a very extensive background of herself and then dives right into how she has a seven-figure copywriting business before the age of 30. She is amazing. It’s definitely informative and a page-turner.
This author organically became a copywriter and now he has gained much success from it. He specifically wrote the book with the customer at the forefront so that you could grasp the same thinking you should have when creating good content. Any difficult projects that come your way can be effectively answered by reading this book.
Once you finish your first book or two, you can go back and revise your first piece of copy on why you wanted to be a copywriter in the first place. Don’t even read it over. Start anew and with a fresh title, but stay on the same topic. Incorporate the techniques that you learned. When you have finished, sit the two pieces side by side. You will see for yourself how far you have come in just a small amount of time with your writing. You’re ready.
3. learn your niche
Remember the niche that you had so much trouble writing about in the past? Well, it’s time to pick a topic within it. Good copywriters make sure that the content they’re providing is accurate and not reiterating what’s already out there on the internet. Go to social media pages pertaining to your niche. Read what people are saying about it. This will give you the first had experience on real concerns that people have. Choose one of those concerns and go on the internet to find a way to resolve their problem. Attempt to create a piece from a different perspective than other writers you’ve seen while still including the proper copywriting elements. This is what truly makes good copy.
4. learn from the pros
As a professional copywriter, there are going to be times where you can’t seem to find the answer to your questions. Most of the problems that you come across has occurred before but you just can’t find the answer sometimes, such as finding consistent work. A freelance copywriter is a business owner and no clients mean there is no paycheck. To get started finding clients it is recommended to build a website, create a portfolio, and market yourself to businesses. This process can be overwhelming if you are not entirely sure of how to go about it. But just like before, you need someone to teach you. It’s only difficult when there is no one to guide you.
There are several courses out there that help you to change your mind from a 9-5 employee to a business owner. Write Your Way To Freedomis a great course that takes you from creating a daily routine to landing your first job in just a few weeks. Testimonials from her clients tell how they were able to quite their full-time jobs in only two to three months after starting her course. It’s just amazing. The course also provides you with over 100 different businesses and locations that hire freelance writers to land your first job. It gives information on how to create cold emails to potential clients and organically find your own clients. She makes it so easy.
If you are looking to take your copywriting website to the next level of entrepreneurship, you can try The Six Figure Mentors. They train all entrepreneurs on how to establish their business online and get more clients. There are amazing at teaching you have to market your business and gain that high google ranking that all entrepreneurs strive for. No matter if you are just starting out or you have been trying to increase your client base for years, they have helpful tool and techniques that will bring your business to the next level.